Green mountain energy
Lucy’s World
2024
Green Mountain Energy, the renewable energy provider, partnered with us at PMG to create a campaign that inspires their target audiences to choose cleaner electricity for greener living. In collaboration with Nexus Studios, we introduced GreenMountainville—a vibrant, eco-friendly town where small, energy-saving actions lead to meaningful change. At the heart of the campaign is Lucy, their optimistic and glowing firefly brand ambassador. Using a digital-first approach and strategic media placements, the campaign connects with audiences who are passionate about protecting the planet, reinforcing Green Mountain Energy’s mission of driving positive environmental change through clean energy.
30s Lucy’s World Online Ad
15s Day & Night Online Ad
15s Sunshine Online Ad
15s Wind Online Ad
